About Siella > OUR TEAM

Michael Addison

Michael Addison (MSEE Stanford University; MBA Harvard University) brings many years of engineering and management experience to Siella Imaging. A former officer in the nuclear submarine force and licensed mechanical engineer, Michael has been involved in a wide range of ventures from being a nuclear engineer, to an owner/operator of an automobile auction, to the creator of a software company. As the CEO of PLP Digital Systems, Michael and the company were leaders in the transition of the large format reprographic industry to the digital world and the use of databases to provide document control.

He has used his experience in starting and running new business to create Siella Imaging, a company dedicated to helping companies move their historical documents into easily accessible digital files and improve current day-forward procedures to accommodate the new digital world.
  John Centore

John Centore is the President of Siella Imaging and is the architect of the Siella Imaging business model. He brings to this company an unequalled level of experience in high technology business and management. He has held positions in operations, marketing, sales, engineering, and customer support in a diverse group of companies across a wide range of market segments. He has an extensive understanding of the technologies that underpin the bulk of today’s companies

Since the early 2000’s, Mr. Centore has been implementing and growing document conversion service bureaus across the United States, and as a result, he has developed extensive document conversion services experience within the AEC, Healthcare, Educational, Financial, Insurance, Outsourcing, and Manufacturing market segments. In addition, his experience with data entry allows his clients to economically index digital documents and his knowledge of Electronic Document Management Systems permits proper importation of the indexed data.

Mr. Centore has a Bachelors of Science in Electrical Engineering with a minor in Business Administration; from, Rensselaer Polytechnic Institute in Troy, New York.

Will Crawford is Director of Business Development for Siella Imaging, a leading provider of document imaging products and conversion services. In his role as Director he is responsible for expanding Siella’s market reach and depth in North America.

He has established and managed direct, OEM, and reseller distribution channels for software and system development companies for more than 15 years.

His experience includes enterprise integration of imaging, document management, digital printing, and middleware systems for many Fortune 500 companies and government agencies. Mr. Crawford has been a speaker at the AIIM National Conference on new technologies relating to imaging and document management.


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